Google has launched Datally, a smart and simple Android app
that helps smartphone users understand, control and save mobile data. Datally
works on all smartphones running Android 5.0 (Lollipop) and higher, and is
available for download on Google Play Store globally.
Datally was developed to help solve one of the biggest
concerns of smartphone users around the world, and especially in Nigeria –
worries about data usage. During extensive user research around the world, we
found that many smartphone users worry about running out of data, especially
the new generation of internet users known as the ‘Next Billion Users.’ Not
only are they constantly thinking about data balances, but they do not
understand where their data is going, nor do they feel like they can control
allocating data to the apps they really care about.
The app will empower users to manage data more effectively
on their smartphones through four key features: Data Saver: Apps frequently use
data in the background for updating content and information. Datally’s Data
Saver feature lets users control data on an app-by-app basis, so that data only
goes to apps they care about; data saver bubble: once data saver is turned on,
Datally’s Data Saver bubble will appear when a user goes into an app. Whenever
that app uses data, the data saver bubble will show the current rate of data
usage, and users can easily choose to block that app’s data use if things start
to get out of control. The Data Saver bubble is like a speedometer for mobile
data.
The others are personalised alerts: Datally alerts users when apps start
consuming a lot of data, and it allows them to see how much data they’ve used
on a daily, weekly, and monthly basis; and WiFi finder. There are times when
users want to use more data than they have on their mobile plans, such as when
they want to watch HD videos. Public WiFi is an important access point for
high-bandwidth connectivity. Datally’s Find WiFi feature reveals the networks
nearby, rated by the Datally community. Once connected, users can rate the WiFi
networks based on their own experience.
Speaking at the launch of Datally in Lagos, Google Nigeria
Country Director, Juliet Ehimuan-Chiazor,
said: “For the last few years, our Next Billion Users team has been
doing a lot of research on the ground in fast growing Internet countries like
Nigeria, We have found that data is a major constraint for the next billion
users. Introducing Datally into the Nigerian smartphone market will help users
understand how to control their mobile data better.
“Google tested Datally in the Philippines for most of 2017,
and the insights from the product tests there shaped the final app. The user
research showed that people testing the app saved up to 30 per cent of their
mobile data, depending on the way they used Datally.”
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