Leo Burnett Lagos, a fast rising advertising agency in
Nigeria has won the World Bank International Finance Corporation pitch.
Information gathered from reliable source confirmed that the
agency won the account after a keenly contested pitch against some powerhouse
agencies including, DDB Lagos, Yellow Brick Road, Novel Porta Y&R and the
incumbent Blue Bird Communications.
Leo Burnett was recently selected following the official
exit of Nigeria from acute economic recession despite the pitch that took place
in the first quarter of 2017.
Meanwhile, the selection of Leo Burnett Lagos to be the
custodian of the account has been linked to the agency’s track records and its
excellent creative innovations in just less than three years in the integrated
marketing communication enterprise.
It will be recalled that since January 2015 when Leo Burnett
Lagos started operations, it has won several major accounts with a number of
highly creative work done, thereby propelling the agency to the number four
position of the list of the most creative agencies in Nigeria following its
performance in the 2016 LAIF awards based on its sole entry for the
#FOUNDONKONGA Campaign.
The young agency is already making waves being one of the
exceptional African companies to be featured in the latest edition of Lurzer’s
Archive for its work on Heritage Bank’s #IAMPROUDOFMYHERITAGE Campaign, the
venerated bible of the advertising/creative industry. None less in an issue,
which also profiled the big winners of Cannes 2017.
Industry watchers have said that the exploits of Leo Burnett
Lagos have continued to attract more businesses due to its commitment to global
standard.
They opined that the agency’s profile has being on the
upward scale after producing some remarkable creative works that are traceable
to the agency’s humankind philosophy, a philosophy built around the thinking
that creativity had the power to transform human behaviour… for good. Thus, Leo
Burnett has been causing disruption by adopting approach totally different from
that of any agency present or before it in the industry.
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