Media Seal, one of Nigeria’s foremost media specialist
companies and its sister agency, Bytesize Limited, a foremost digital company
in Nigeria providing end-to-end digital marketing services will be among over
60 agency partners in 45 countries of Worldwide Partners, Inc, (WPI) to
participate in a global summit scheduled for September 17 through 19 in Paris,
France.
The Summit is an avenue for independent advertising agencies
from five continents to collaborate, inspire and discuss latest trends in the
industry.
As big brands lose confidence in larger holding-company
media shops, independent agencies like those in the WPI network are rising to
the top. The Global Agency Summit is an opportunity for WPI’s partners from
around the globe to gather and discuss this trend, as well as other important
topics impacting their network and the constantly-evolving advertising industry
as a whole. It allows them to collaborate face-to-face, learn from and empower
each other and innovate to help guide their clients into a new era of
advertising.
According to John Harris, President and Chief Executive
Officer of Worldwide Partners, “There is definitive trend in major brands
turning to independent agencies, not just for project work, but for AOR roles
as well.
“Holding-company agencies are not the sole purveyors of
great talent, diversified and specialized capabilities, or even global
collaboration. Independent agencies continue to build credibility and
confidence with their clients, and the entrepreneurial spirit that permeates
their cultures is extremely attractive to brands.”
Worldwide Partners has brought together experts from around
the globe to speak about topics important to the network, such as remuneration,
media transparency, the changing competitive landscape, finding and retaining
talent, and the latest trends in social media and video. Kelly Reilly, VP of
Global Marketing at Ocean Spray Cranberries, Ben Wood, Director of Agencies for
EMEA at Facebook, Greg Fournier, Executive Director, Strategic Partnerships
APAC with Unruly, Victor Knaap, CEO of MediaMonks, and other speakers from
global brands, agencies and media partners will be sharing their expertise.
Ayo Oluwatosin, GMD, Rosabel, Ayo Kupoluyi, MD, Media Seal
and Nosa Ademola, MD of Bytesize will be attending the summit.
Speaking on this development, Ayo Oluwatosin said, ‘the
consumer is living in a new media ecosystem. The demands of the future-ready
client has also changed. To deliver the numbers appropriate talents and
knowledge have to be deployed. This is what this summit is about and this is
the leverage our clients would be benefiting.’
The theme of the Summit is “Ad/vant Garde,” alluding to the
experimental, radical, or often times unorthodox freedom afforded to WPI as an
independent network. The Summit’s setting will echo the progressive theme, with
events taking place at Palais de Tokyo and Le Musée de Montmatre.
Recently, both Media Seal and Bytesize joined the global
network of Worldwide Partners, a global collective of marketing services providers
who share an independent spirit and entrepreneurial drive to build commerce
through connectivity, creativity and collaboration.
The consummation of the partnership has been applauded by
industry watchers, clients and the media as a welcome development in the
nation’s integrated marketing communications.
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