Nigeria’s foremost media buying agency, Starcom Media has
rebranded to Media Seal.
In a statement made available to the media by Ayo
Oluwatosin, Group Managing Director of Rosabel, the decision to rebrand the
company is part of a larger strategic goal aimed at repositioning the business
for sustained market leadership in the unfolding new global play.
“Over the past 17 years, Starcom Media have become
synonymous with delivering insight- driven strategies within the bounds of high
ethical stands.
According to the Group Managing Director, it is time to
rebrand this winning team for greater efficiency and to take advantage of the
market.
MEDIA SEAL would work with clients in creating memorable
consumer experience across diverse media platforms.
Oluwatosin explained that the Starcom team has a compelling
pedigree in the industry which MEDIA SEAL is set to take to another level with
advanced technologies that unearth real consumer motivations. Over the years,
the agency have won numerable awards from campaigns that have positively
impacted clients’ business. Beyond that, accolades have been won also in
recognition of our business processes, Oluwatosin stated.
Media Seal has garnered impressive awards including the
‘APCON Most Compliant Agency in Aviation Industry’ – 2013, ‘Positive Impact
Award’ – 2012; ‘Platinum Brand Excellence Award’ – 2012; ‘Marketing World Media
Agency of the Year’ – 2012 & 2013 (back to back).
The company has also won triple times back-to-back the “Most
Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016;
“West African Best Quality Media Planning and Buying Agency of the Year”
(2015), Management Development Institute; and “Best Advertising Agency of the
Year” at the Brand King awards 2015.
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