A Global System of Mobile telecommunications operator,
9Mobile (formerly known as Etisalat Nigeria), has said the change of its brand
name will not affect the quality of its services, even as it is open to new
investors.
The Chief Executive Officer, 9Mobile, Mr. Boye Olusanya,
said the company would continue to make more positive contributions to the
telecommunications sector and deliver better value to customers.
Olusanya, who stated this while unveiling the new brand
identity at a press briefing in Lagos on Wednesday, said, “The change in name
has no bearing on the quality of service that you are going to get from this
network. This is a continuation of our excellence. Our name has changed only to
something that we believe will resonate more with our customers and stakeholders.
“In our nine years of operations, we have remained at the
forefront of innovation and take pride in consistently delivering superior
experiences to our subscribers. We continue to establish meaningful
partnerships with our customers and partners by providing platforms that
support their goals and aspirations.”
Commenting on the departure of one of the former
shareholders, he said all the services from the company “are run, operated,
managed and maintained by the same team that exists here today.”
According to Olusanya, there is currently no service that is
being run with the support and help from anybody outside the shores of Nigeria.
He said, “So, the departure of any partner has absolutely no
bearing on the quality of service that you will continue to get.
“The people that exist within the business today are the
ones who have offered that service; the same ones who have been resilient and
dynamic to cope with the need for this change, who will also be the ones who
will continue to offer you service and if they show the same dynamism that
they’ve shown over the last few days, then the service will only get better.”
Asked if the company was open to new investors, Olusanya
said, “Like any business, we are always available for someone with a good offer.
But we are prepared to manage this business for the long haul.
“If at any point in time someone does come in with an offer
that is attractive, then that person will have the right to do whatever they
want to do with the brand. But this brand was not developed with the mind-set
that it’s a two- or three-month brand.”
He said the company was going through a process of removing
and replacing all materials that referred to what it was before, adding that
the process would be concluded as soon as possible.
Olusanya said the company would not change old SIM cards
being used by subscribers, adding, “We have to acknowledge that that is part of
our history and it is there for you to continue to use.”
He stated that the company would continue to put data at the
forefront of its business and deliver more platforms, products and services,
using the power of technology.
“The vivacity of our new brand is an affirmation of our
creativity and the recent launch of a volley of value-adding services, such as
our BlazeOn and Kwikcash service, is testament to this,” he added.
Also speaking, the Chief Financial Officer, 9Mobile, Mrs.
Funke Ighodaro, said, “The immediate focus of the business is to drive value
for the benefit of its customers. The approach and timing of the rebranding is
evidence of the agility and responsiveness of the business.”
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