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L-R: Funso Ayeni, Senior Brand Manager, Regional Mainstream
Brands, Nigerian Breweries Plc; Leye Williams, Grand Prize winner of One
Million Naira and a recording deal in the Juju T’o Gbayi category; Franco Maria
Maggi, Marketing Director, Nigerian Breweries Plc; Onimama Fausiya, Grand Prize
winner of One Million Naira and a recording deal in the Fuji T’o Bam category and
Olubukola Dare, Regional Business Manager, Ibadan, at the grand finale of Ariya
Repete, the Yoruba music talent hunt show in Ibadan on Friday.
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Onimama Fausiya and Leye Williams have both emerged overall
winners of the 2017 edition of Ariya Repete, the Yoruba cultural music talent
hunt, at the grand finale event which held at Trans Amusement Park, Ibadan on
Friday, July 21, 2017.
Fausiya, a budding female Fuji musician from Ilorin, Kwara
State clinched the overall prize of One Million Naira plus a recording deal in
the Fuji category, while Leye Williams, a talented Juju artiste from Osun State
clinched the same prize of One Million Naira with a recording deal in the Juju
category.
An elated Fausiya, who is the first female artiste to clinch
the Aare 1 of Fuji music under Ariya Repete platform, could not hide her
excitement when announced the winner as she responded to the hearty cheers of
the crowd who was astonished by her breathtaking performance.
She revealed that her belief in herself due to the
inspiration she got from her dad who is also a Fuji musician led her to choose
music as both her passion and career. “I always watched my dad during
rehearsals with his musical band while I was growing up, and it instilled the
level of confidence and inspiration that has helped me in my own musical
sojourn,” she said.
“Words cannot express my feelings at the moment but I know
that Ariya Repete has changed my life for the better. I will never forget this
day,” she further said.
Leye Williams, who was crowned the Aare 1 of Juju music that
same night also made history by being the first Juju artiste to be crowned
under the cultural music talent hunt platform. He expressed his heartfelt
gratitude to Goldberg and Nigerian Breweries for making the cultural contest an
expanded music platform that also identifies with aspiring Juju artistes in
Nigeria.
“I have not seen any other cultural music contest like Ariya
Repete in the Southwest. My story and victory is a testimony that Juju music is
alive again and will be revived fully amongst the youths who aspire to promote
our Juju musical heritage, courtesy of Goldberg,” he said.
Azeez Ajani and Wasiu Onilewura emerged first and second
runners up in the Fuji category and carted away Seven Hundred and Fifty
Thousand Naira and Five Hundred Thousand Naira respectively, while Adeniyi
Temitope and Yomi Bright emerged first and second runners up in the Juju
category and also went home with Seven Hundred and Fifty Thousand Naira and
Five Hundred Thousand Naira each.
Other contestants in both Fuji and Juju category who made it
to the final this year received consolation prizes of One Hundred Thousand
Naira each.
Franco Maria Maggi, Marketing Director, Nigerian Breweries
Plc congratulated the winners and implored them to be good ambassadors of the
platform, Ariya Repete, which has brought them to the limelight. “Congratulating
you will not be enough, but I must enjoin you to be good ambassadors of this
platform that seeks to discover and promote indigenous Yoruba music genres that
has made you the newest Fuji and Juju superstars in Nigeria,” he said.
He challenged the other contestants to keep alive their
dreams saying that they are all winners and must remain good ambassadors that
should represent their musical passions in a positive light.
Fuji legend, King Wasiu Ayinde Marshal (KWAM1) used the
occasion to acknowledge the success of Ariya Repete in its maiden edition
saying that Nigerian Breweries has proved her capability of growing an entire
music industry in Nigeria.
“To those of you that bring Fuji and Juju music back to
reckoning, the industry thanks you. I hereby use Ariya Repete platform to
commend Nigerian Breweries for their immense support to boost the industry that
will preserve the cultural heritage of our people,” he affirmed.
It was a night filled with spectacle and musical excitement
as the contestants and legendary artistes kept the audience excited by their
magical performances.
Legendary Juju icon, King Sunny Ade, Pasuma Wonder, Taye
Currency and pop star, Adekunle Gold all created an exhilarated euphoria that
kept the crowd glued to their positions for over seven hours of undiluted
entertainment that spiced up the night and lit up the city of Ibadan.
With Ariya Repete, Goldberg continues to bring to its
consumers the best of Fuji and Juju music, two indigenous Yoruba music genres,
aimed at promoting the culture of the people of South Western Nigeria, in line
with the brand's 3-point agenda of culture, respect and enjoyment.
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