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L-R: Segun Nabi, Music Producer; Josiah Akinola, Assistant
Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc; Sikiru
Ayinde Agboola, Chairman, National Project Committee, Fuji Musicians
Association of Nigeria; Clement Ige, Executive Director, Music and Culture FM;
and Moroof Ayinde Shado, President, Fuji Musicians Association of Nigeria;
during Ariya Repete Academy mentorship programme for selected 40 artistes to
the quarter finals in the ongoing Ariya Repete music talent hunt competition for
Fuji and Juju artistes organised by Goldberg from the stables of Nigerian
Breweries Plc, at Conference Hotel, Ijebu Ode, Ogun State, recently
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The 40 artistes mentored at the Ariya Repete Academy
organised by Goldberg, from the stables of Nigerian Breweries Plc, have praised
the brand for enhancing their skills by increasing their depth of knowledge on
the fundamentals involved in becoming future Fuji and Juju music superstars.
The mentorship programme, which was held on July 3, 2017, at
Conference Hotel, Ijebu Ode, Ogun State, was for those selected to the
quarterfinals from auditions in Akure, Ibadan, Ilorin, Abeokuta, Osogbo,
Ijebu-Ode, Ado Ekiti and Ota in the ongoing music talent hunt competition in
Fuji and Juju music under Ariya Repete.
The initiative was aimed at equipping the artistes with
skills through practical training by veteran artistes and music producers on
how to improve their talents in the basic aspects of stage performance,
vocalisation, appearance, the future of music, as well as the rudiments in
music production.
Wale Daniel, one of the Juju music artistes selected from
Ibadan audition, commended Goldberg for the laudable initiative. He said the
programme had broaden his knowledge on the various aspects of stage performance, sound knowledge, factors
for good music production, good marketing, self identity in terms of originality
and style.
He stated that the mentoring programme would improve his
skills and increase his chance of winning the grand prize of N1 million naira
and the recording deal at the final stage as he hoped to go beyond the next
round of contest.
Onisesi Afeez, a Fuji music artiste from Ijebu-Ode, said the
programme at the Academy had taught him to be focused, consistent and
courageous. He expressed gratitude to Goldberg for promoting talent in Fuji and
Juju music genres, as well as the culture of people of the Southwest.
Also, Osunbanjo Gabriel, a Juju artiste from Ibadan, and
Abiodun Oloto, a Fuji artiste from Lagos, both shared same views like their
counterparts who showered encomium on Goldberg’s Ariya Repete initiative and
the mentoring programme.
“I learnt how to build my music career, how to be dedicated
in what l do, and to believe that there is prospect in it,” Oloto disclosed.
Delivering his keynote speech on “How to Be a Master of the
Art of Making People Happy,” the
Executive Director, Music and Culture FM, Mr. Clement Ige said the music
profession dated back to the Biblical period but it was not identified as a
profession, like it was during its advent in the early days of modern Nigeria.
He said because of lack of creativity to sustain it, early
musicians crashed out of the profession too early, and that great artistes like
the Late Fela Anikulapo Kuti and Orlando Owoh, and others like Victor Olaiya,
King Sunny Ade, Ebenezer Obey and Wasiu Ayinde KWAM1 have established that
music is a life profession.
He emphasised the need for artistes to be educated to
effectively practice the music profession, regardless of the genre. He also
stressed that they should be creative all the time by doing something
different, embarking on research as music is dynamic, understanding the
politics of the music industry, having knowledge of sound management and good
marketing and achieving the status of a crowd puller, and not just a radio-hit
artiste.
Other attributes enumerated included producing evergreen
music, understanding the dynamics of recording, being a role model, being happy
always and also expanding into businesses in order to have adequate funds for
producing more music albums when the need arises.
Sikiru Ayinde Agboola, Chairman, National Project Committee,
Fuji Musicians Association of Nigeria, spoke to the contestants on the future
of music; while Segun Nabi, a music producer had practical training with the
contestants and also delivered a presentation on how to produce music albums
that are marketable.
Agboola said that competition was not all about winning, but
to enhance skills that could lead to future success. He therefore urged the
artistes to be consistent in being creative and always remain focused in order
to attain perfection.
Nabi stressed that factors such as logistics, content and
spiritual steadfastness as are essential in music recording. He counselled that
artistes should consider the quality of the gadgets in the studio, the standard
in place and the time length of the music. He also said artistes should always
come up with good music theme, be musically oriented, understand music sound
key and also be dynamic.
He added that since music is spiritual in nature, artistes
should be fervent in prayer in order to have God’s guidance.
The competitive stages of Ariya Repete resumes on Friday,
July 7, 2017 with the quarter final scheduled for Democracy Park, Akure.
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