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| Group Managing Director, SO&U, Udeme Ufot |
SO&U Nigeria, a media agency specialised in creativity,
television, film and integrated campaigns, has won a continental prize in the
2017 African Cristal Festival Awards.
The agency won an Emerald award for its Glo
Telecommunications ‘Grandpa Goes to London’ campaign in the award held recently
in Casablanca, Morocco.
In a statement on Friday, SO&U, an M&C Saatchi
Partner agency, said it had last year won two Sapphire and Emerald awards in
the regional category.
Rated as a leading annual award in tracking the performance
of creative agencies across every media category and discipline, the African
Cristal Festival Awards rewards the best advertising campaigns created and
broadcasted over the African continent on any media.
The statement noted that SO&U, under the leadership of
its Creative Director, Anthony Ekun, was shortlisted this year for its ‘Glo
Hamma’ campaign dubbed ‘Jenifa’
In particular, the festival’s newly introduced sub-category,
African Culture, aims to celebrate the best African campaigns by using cultural
specificities in promoting the uniqueness and authenticity of communications
within the region.
Adjudicated by members of the ‘Creative Jury’ selected from
countries across the world including Nigeria, United Kingdom, Kenya, Spain,
South Africa and Morocco, the award is governed by its leadership council,
thereby ensuring a fair and seamless judging process.
Remarking on the award, Ekun emphasised the positive impact
of the festival on the creative landscape in Africa, stating that “the
explosion of media platforms, channels, variety of content and the growing
impact of digital technology is redefining the outlook of Africa’s creative
industries today.”
He added, “Africa today is witnessing a transition from the
cultural values of communal focus to an individualistic lifestyle thus,
advertising and marketing creativity can play stronger roles in both shaping
and redefining Africa’s cultural evolution along its own unique patterns.”
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