PHD West and Central Africa (PHD WECA), an affiliate of PHD
Worldwide which is part of Omnicom Media Group, is celebrating the performance
of its local workforce in the use of the agency’s game-changing media planning
operating system and for contributing to global network’s rise to the top of
new business league tables by RECMA and R3.
Omnicom Media Group topped the 2016 Major Wins report from
the Research Company Evaluating the Media Agency Industry (RECMA), ranking the
net new business balance of wins and departures during the past year. Winning
29 percent of the USD 20.1 billion in ad spend that changed hands in 2016
globally, across its three agency networks, Omnicom Media Group ended the year
with a net new business balance of USD 4.4 billion.
The Chief Executive Officer of PHD, “Bright Ladzekpo, said
currently holds the titles for network of the year with Adweek, Campaign and
Cristal concurrently. This is a reflection of the success in each and every
market, so we have every good reason to celebrate our teams local and
global."
PHD is acknowledged
globally as a pioneer in communications planning and ahead of its peers with
its own operating system called “SOURCE”, which brings the global workforce
together to collaborate on assignments using the massively multi-player online
role playing and gaming platform.
In 2016, the most successful year PHD’s history as a global
media agency with more new business wins than any other network. Last year also
saw the team Ghana break into the top 10 ranking for the use of its gamified
media plan operating system “SOURCE”, at the 9thposition being the highest
ranked African team placing just behind PHD US on the official rankings by
country at the close of last year.
Wassim Nashiru from the team Ghana put in an outstanding
performance by winning a Gold and a Bronze for Producing and Overall skill sets
respectively in the individual player rankings for last year.
Team Nigeria has also broken into the top 10 for the first
time, rather audaciously, at the 6th position based on the official ranking of
country teams in the network released at the end of Q1 2017 from usage data for
nearly 4,000 of PHD’s staff in its offices across the globe.
Mark Holden, Worldwide Strategy and Planning Director said
“Source has changed the way people at PHD work. Now people come to work each
day and play the game - the result and effect of which has enhanced planning
and innovation for our clients across the world.
This provides PHD's planning team the most advanced global
marketing insights and helps to shape and enhance innovative thinking as well
as efficient use of their time. This is because the tool has embedded into it,
links to research reports, audience research data and plugs into online
research panels. It is accessible across devices and as such available on their
PCs, MACs, tablets or smart phones in the form of a mobile application, “SOURCE
Mobile."
0 comments:
Post a Comment