A foremost advertising professional and Group Chief Executive of
Centrespread Communications Limited, Mr. Kola Ayanwale has thrown his
weight behind foreign investors taking and controlling interest in
Nigeria advertising market.
Ayanwale said that the
local industry would need to recruit and engage people based on the
talents that they have and their professional conducts to help the trade
grow in Nigeria.
He said, “Everybody who has spoken to me knows my point on this that
as a people, as a country and may be as a continent we have failed to
produce professional managers for the economy. We need to recruit people
based on the talents that they have and pay them commensurably. They
will come here and work for you sincerely without comparing notes
whatsoever knowing-fully well that they are doing a professional job.”
According to him, the country’s advertising industry is not yet there
and that is why the practice is still different from the developed
countries, adding, “I still believe that no matter how arrogant you want
to be, we still have a lot to learn from the way developed economies do
it.”
Ayanwale, however attributed the dearth of professional managers in
the country’s advertising industry to poor educational system, saying
that the real issue now is to raise the standard so as to produce
quality personnel.
“I’m not averse to foreigners taking interest, controlling interest
because when they do they put their investment down, they will also
support the local industry with their system, procedures and their
experience that can sustain your agencies for 200 years. I think we are
still lacking in that area. We used to do that, we should go back to
doing that,” he said. (Marketing Edge)
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