A communications management consultancy firm, XLR8 has won
Guinness Nigeria corporate brand account. The winning of the account follows an
extensive selection process that included an open pitch for credentials
presentations followed by panel discussions.
According to the Corporate Relations Director, Mr. Sesan
Sobowale, “Throughout the selection process, we were impressed by XLR8’s
industry and market knowledge and we feel confident that the organisation
possesses the wherewithal to add value and provide support as we partner to
achieve our business objectives.”
Chief Executive Officer of XLR8, Calixthus Okoruwa enthused
that XLR8 is both delighted and honoured to have Guinness Nigeria join its
impressive roster of blue-chip brands. “Any organisation that has been able to
build a brand and sustain its iconic status for more than 250 years deserves
all the respect and adulation it gets,” said Okoruwa. “We are indeed, humbled
by this opportunity to be of service to this formidable organization and will
continue to seek to justify the confidence which it has reposed in XLR8.”
With a solid track-record of market performance, Guinness
Nigeria has been in Nigeria since 1960 and is a member of the Diageo Plc, the
world’s foremost premium alcoholic drinks company. Its robust portfolio of
products includes a wide range of premium alcoholic and non-alcoholic beverages
including Guinness, Foreign Extra Stout, Harp, Malta Guinness and Orijin.
XLR8 has since its founding in 2004, consulted for some of
the world’s best-known and most respected brands across different industry
sectors that include technology, banking and financial services, broadcast and
entertainment, fast moving consumer goods, among others. “Guinness Nigeria is
the latest addition to the very distinguished clientele for which we are
eminently proud to be of service, and as always, we shall strive to ensure that
our work speaks for us in the value that we deliver,” said Okoruwa.
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