This
innovation, according to the General Manager, Mr. Ayo Afolabi, is to ensure that
this mark of quality – which comes in a blazing red colour -is stamped on the
product from the onset to differentiate it from the pack and ensure it sets the
pace in quality and packaging. “What we are doing is making a statement that
Nigerians can produce quality product with packaging that can conform to the
highest international standards. This is why our Sportcap will make the
difference.”
To
this end, the new product, Valmont is positioned as a super-premium water
produced to the best of international standards. “The water goes through our
ultra-purification processes without being exposed to air until it enters our
unique bottles, thus preserving its freshness and purity. It is called
‘Valmont’ for its strong, rich, luxurious and sophisticated background.”
He
added that Valmont is natural and produced to accompany fine food and luxurious
lifestyle. Its transparent and minimalistic labeling further gives it an extra
touch of class which is expected to appeal to discerning consumers who will
stop at nothing to enjoy the best that life offers.
In
order to make maximum market impact to meet consumers’ varying needs, the
product comes in, 600ml, 750ml (Sportcap) and 1.5L 100% recyclable plastic
bottles. At a later point, it will also be available in750ml glass bottles sold
only through high-end restaurants, hotels, international airlines and event
outfits
Apart
from its product quality and packaging, Valmont boasts of widest range of sizes
in the Nigerian market: thus providing water to suit different consumer needs.
Giving
additional information on the brand, Marketing Manager, Mrs. Bose Ogunyemi reinforced
the earlier statement that Valmont’s Sportcap (750ml) “is the first in Nigeria
and it is suited for on-the-go consumers because it is convenient and would not
distract consumers’ from other activities such as driving, walking, etc. Our
glass bottle - which will also be the first in Nigeria when it hits the market
- provides gourmet water to accompany gourmet food in high profile hotels.”
She
stressed that Valmont “is a lifestyle brand that delivers much more than
hydration to the consumer. Valmont has the red cap which signifies prestige in Nigeria;
it also makes the brand striking and outstanding. That is the fundamental
reason the brand promises prestigious quality and purity.”
Appropriately
positioned as a lifestyle brand, it is buoyed by symbolic attributes like
sophistication, class, appeal and uniqueness. This wholly Nigerian owned brand
with the historic Zuma Rock as its brand iconic symbolism promises to be a
market leader as it hits the market.
On
why the Abuja situated rock formation was chosen as its brand icon, Mrs.
Ogunyemi noted that “The intrigue of the rock is that it bears a ‘human face’
on its surface, and this for every Nigerian is an ultimate symbol of purity of
nature. The freshness and natural purity of this cultural landmark is relatable
to our Valmont. This is because our water is fresh and pure from start to
finish. More importantly, it signifies that Valmont is a proud Nigerian brand.”
With
the tagline “Live Pure,” the brand, which is bottled to the highest standards,
provides the refreshing essence that matches discerning consumers’ lifestyle wherever
they are found. Whether at a luxury or quick service restaurant, home, work or on
the go, Valmont delivers rejuvenation in the most convenient form.
Giant
Beverages Limited was set-up to focus primarily on the manufacture of quality
healthy alternatives to the traditional sugar sweetened carbonated beverages.
With this mandate, it will fill a huge gap in the beverage sector, a gap for
healthy and natural beverages. This gap is a result of the increasing awareness
of the Nigerian populace about lifestyle and nutritional issues as it affect
their health. It is bent on ensuring that Nigerians live healthy lives despite
a life expectancy of 51 years for men and 53 years for women.
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