As one of its
largest and most diverse market, PZ Cussons Plc has struck a strategic
partnership deal with English Premier League club Manchester City in a bid to
further deepen its affinity in Nigeria.
The
partnership with Manchester City FC will see PZ Cussons associate its brands
with Nigeria’s most-loved sport and the most popular sports competition in the
country.
The
Manchester-based business will activate the partnership through its local
brands in Nigeria – Premier, Olympic and Robb.
In a release
on the club’s official website, PZ Cussons’ customers will be given the
opportunity to win a number of exclusive VIP match-day experiences at the
Etihad Stadium and opportunities to meet the players and watch private training
sessions.
“We are very
pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and
Africa more broadly, are extremely important markets, where our fan base is
continuing to grow”, Omar Berrada, commercial director of City Football
Marketing, which brokers Manchester City FC’s commercial partnerships, said.
“We will
continue to build a strong relationship with PZ Cussons and are looking forward
to providing fantastic experiences for their customers and our fans,” he added.
Tim Perman,
Group Category and Brand Director of PZ Cussons Plc, said: “PZ Cussons is proud
to be partnering with Manchester City FC in Nigeria.
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