While inaugurating the innovative entrepreneurial talent hunt radio show in Onitsha, Anambra State, the Marketing Manager (Lager & Stout), NB Plc, Emma Agu, said the radio show was meant to re-launch and reinvigorate Life Continental Lager Beer in the South-East market where it pioneered regional brewing and has maintained leadership of the region’s booming market.
He said: “The project is Life Beer’s own way of reconnecting and rejuvenating the illustrious and enterprising spirit the average Igbo is known for.
Progress Booster is not just coming to recognise the undying adventurous spirit of the Igbo and the average will to not just survive, but succeed in everything he/she does, the project is a celebration of the of the essential Igbo spirit of industry will to succeed, enterprise and passion in the world of business.”
Agu added that the invention of progress booster by Life Continental Lager Beer was a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence, connection and affinity with the people and heritage of the South-East.
“Life Continental Lager Beer defines the Igbo in every Igbo consumer. That’s our beer. It was Life Beer that gave the Igbo the sense of ownership for the first in Nigeria’s brewing history. Every Igbo beer consumer and aspiring beer consumers has a heritage tied to Life Continental Lager Beer. It is the beer that has taken care of the needs of the Igbo from time immemorial,” he said.
According to him, young, ambitious and entrepreneurial youths from the South-East, aged 18 and above with great business ideas are qualified to enter the competition.
“The respective business ideas would be assessed by a body of panellists comprising of successful businessmen drawn from various sectors of the socioeconomic landscape of the South-East. Winning ideas chosen would be invited to the Radio show to have a time with the panellists to have the opportunity of picking their brains and learning tips and tricks to increase their chances of making their business ideas successful,” he said.
Also speaking, Senior Brand Manager, Stout and Life Lager, Funso Ayeni, noted that the progress booster was designed to rejuvenate and celebrate the quintessential Igbo spirit and culture that places emphasis on change, individualism and competitiveness as essential ingredients of industry, enterprise and the will to succeed and excel in any field of endeavour, no matter how Herculean the challenges are.
“Entries deemed good enough by a panel of business moguls will be entitled to win a cash prize of N250, 000 every week as well as an extra N250, 000 at the end of every quarter if the said business idea is the best and most profitable in a particular quarter,” Ayeni said.
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