Okeke, the founder and Chief Executive Officer, Media Fuse Dentsu Aegis Network and the chief executive officer, Dentsu Aegis Network Sub-Saharan Africa, Dawn Rowlands, explained that the arrangement with the Media Fuse Nigeria would cover key specialist agencies in the Dentsu Aegis Network.
The specialist agencies made up of global network brands include Carat, Dentsu, Dentsu media, iProspect, Isobar, Mcgarrybowen, Posterscope and Vizeum.
These will be supported by its specialist/multimarket brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), PSLive and 360i. This also infers that Media Fuse would warehouse these global brands in the Nigerian market and offer services to local and global clients under the different brands.
According to Okeke, the infusion of capital by Dentsu Aegis Network, will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of-home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 among others.
It would also position the country as a veritable destination for foreign investment in the marketing communications sector.
At the unveiling in Lagos, Chief Executive Officer, Dentsu Aegis Network, sub-Saharan Africa, Andre Andrade, said: “We are thrilled with the launch of Media Fuse Dentsu Aegis Network and the partnership with Emeka Okeke and his team of world-class professionals that will bring our global assets to Nigeria and bring to life for international and local clients alike, our promise of innovating the way brands are built.”
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