The Owa Obokun of Ijesha Land in
Osun State, Dr Gabriel Adekunle Aromolaran has endorse Goldberg Lager Beer from
the stable of Nigerian Breweries Plc.
The endorsement came when the Goldberg Fuji
T’o Bam team paid a surprise courtesy visit to the palace of Owa Obokun as a
mark of respect to the monarch before the biggest Fuji concert and the
semi-final of the Nigeria’ number one Fuji music talent hunt which had over
eight thousand fan and guests in attendance on Friday.
Public Affair Manager for
West&Mid-West, Nigerian Breweries Plc, Tayo Adelaja, Brand Manager, Bassey
Mfon, Regional Trade Marketing Manager, Ayodeji Oke led the contestants and
other members of the team to the palace as part of demonstrating the brand core
values of respect for traditional values of the people.
Speaking during the courtesy call,
OwaObokun expressed his joy for the visit; he commended the team for coming up
with such a brilliant idea as part of the plan to give back to the society
through Fuji talent hunt. He said, Fuji music is a music genre that is mostly
enjoyed by the people of the South Western part of Nigeria, because it has a
connection with celebrating culture and bringing out the beauty of Yoruba
heritage and language.
He added that, Nigerian Breweries
Plc as a company is known for brewering quality products for over sixty-four
years and it stride in building human, economic and social development in
Nigeria. He called for continued partnership between the organization and the
traditional setup in developing the communities and the Nation at large.
The Owa then gave his royal blessing
to the Brand, the company, the contestants and the entire team. He promised to
support the talent hunt to the finale and the subsequent editions.
In his comments, Brand Manager
Goldberg, Mr. Mfon Bassey, revealed that Goldberg is a brand that is brewed for
the “Befitting Man” and has always been part of cultural celebrations like Osun
Osogbo festival,Ojude Oba in Ijebu Ode and Fuji t’o bam talent hunt which is
part of the continued development of the culture of the people which has span
for three editions.
It would be recalled that the Corporate Affairs Adviser of Nigerian Breweries Plc Mr. KufreEkanem had explained during the kickoff of the competition that it will take place across key cities
in South West Nigeria with notable Yoruba actors, like Sanyeri, KamiluKompo,
Mr. Latin and OdunladeAdekola gracing the event from the quarter final to the
grand finale stages.
Ibadan in Oyo State will
host the grand finale, is expected to be an exciting life changing experience
for the finalists and fans.
Mr. Ekanem noted that
Fuji music enjoys huge followership, especially in the south Western part of
Nigeria, which has led the brand to create the platform “to connect and engage
target consumers.” The music genre, he pointed out, thus provides a
credible platform for the brand to get closer to them and share their interest
and culture.
Fuji T’o Bam is an indigenous
music activation platform of Goldberg
which has in the last two editions led to the discovery of budding Fuji talents
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