The company said this is in furtherance of its commitment to consumer safety and protection, To this end, Dettol said it is in the forefront of the renewed consumer awareness of the adverse effects of substandard and uncertified products on human health during the just concluded NMA’s 55th Annual General Conference held in Ibadan, the Oyo State capital.
On the subject matter, which is also one of the latest cause-led initiatives by Dettol brand to promote a healthier society, the Marketing Director, RB West Africa, Oguzhan Silivrili, said that Dettol was most delighted to strengthen its long standing partnership with NMA for the furtherance of efforts to promote the safety of consumers as well as good health among Nigerians.
He added that Dettol has been partnering consistently with statutory bodies in the health sector including the NMA, Ministry of Health, National Agency for Food and Drug Administration and Control (NAFDAC) and local governments to educate consumers on the best hygiene practices and to contribute to the health and wellbeing of families in Nigeria for the past 50 years.
Silivrili said Dettol’s ongoing campaign was focused on educating more Nigerian families on the need for gold standard protection against germs. “We see in markets newly introduced substandard, non-certified antiseptic and mainly imported products that do not deliver the optimum germ killing benefit to the Nigerian families,” he said.
He warned that the inherent risk and cost of repairing the damage caused by substandard products are usually enormous in the long run. “You cannot take the risk with your loved ones because at the end of the day, half protection is no protection. Low price is not enough good reason to buy substandard solutions.
Cheap products might not always be a better option considering the risk that some of the consumers are taking. Dettol is 10 times better in killing germs compared to other brands in the market and is the only proven brand killing 100 illness causing germs,” he said.
In a presentation on behalf of Dettol at one of the scientific sessions, Member, Global Hygiene Council, Dr. Nneoma Idika, commended the Dettol brand for the initiative geared towards protecting families from the harmful effects of substandard and non-certified products. She advocated an all-inclusive effort to overcome the health challenges posed by substandard and non-certified products in Nigeria.
She said: “The intervention strategies should be privatepublic participation such as it is being championed by RB in the ‘Anti-Cheapie’ campaign against suboptimal foods, drugs, antiseptics and cosmetics in Nigeria are highly recommended. For improved healthcare delivery in Nigeria, proper coordination of burning issues by stakeholders will be necessary,” she said.
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