British
Airways has appointed SapientNitro as the airline’s global digital
agency. The agency will handle the airline’s creative technology and
social media activities.
The
account was last handled by OgilvyOne. Following a hand-over,
SapientNitro will begin working for British Airways from July 2015.
SapientNitro will work with other British Airways agencies such as BBH
for communications and creative work and Carat/iProspect for media
planning and buying.
SapientNitro
will support the in-house team with BA.com, mobile, creative technology
and social media. The geographic focus will be on the key markets of
the UK, US, China, India and mainland Europe.
Sara
Dunham, British Airways’ head of marketing, retail and direct, said:
“We are confident that SapientNitro will offer us great ideas, insight,
the ability to apply strategy practically, a strong reputation in the
industry and a good fit with the British Airways brand. We’re really
looking forward to working with them.”
Central
to British Airways’ approach is the recognition that the ways in which
consumers experience brands and their services are changing and coming
together. SapientNitro will work to define and develop a digital
experience that connects British Airways’ customers across multiple
platforms and developing tools and technologies that engage and inspire
travelers.
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