In preparation for
this year’s Young Lions Competition, BD Consult Limited, Nigeria, talented,
young and highly creative PR professionals Priscilla Adeboye and Ebun Owoyele
Amusan have emerged winners of the PR Category of the award which climaxed at
the PRCAN Secretariat, Maryland, Lagos.
The young winners
will be representing Nigeria at the Cannes Lions Festival holding in Cannes,
France, in June, 2015.
The PR team joining
the competition was given 24 hours to create a PR Plan for the South Africa’s
National tourism Promotion that would recover South Africa’s negative
perception by promoting the country’s tourism endowment as a reason to invest
in South Africa.
The idea of BD
Consult Limited becoming the winner of the PR category of the Young Lions was
premised on the fact that the organisation through their PR Plan demonstrating
how PR can be effectively used for recovering the perception of South Africa
internally and among relevant stakeholders in respect to the adverse impact that
xenophobia has on the billions of tax payers’ money spent to win investments to
the country.
The highly creative
entries, adjudged outstanding by the jury and regulators, attest to the fact
that the Nigeria PR industry are breeding a new crop of highly creative
professional minds giving hope of a future ensured for the PR and advertising
industry.
In his remarks,
PRCAN President and a member of the jury, Mr. John Ehiguese said
that the various juries were encouraged as the quality
of materials received which is a great sign that the industry is making
progress.
He revealed that it
was a close call as all the young professionals’ demonstrated good
understanding and grasp of the brief and came up with exciting ideas.
Speaking on the
award won, Mr. Tola Bademosi, Managing Director, BD Consult said his team
through their plan have demonstrated high level of creativity, Manner of
presentation, team spirit, confidence and in-depth insight to the brief.
He noted that this
plan need to be applauded and adopted globally as it might be the best plan to
revamp South Africa’s Tourism industry.
On their
performance, Priscilla Adeboye said “We are very proud of our work, and we are
especially thrilled to go to Cannes and compete against the best in the
industry. “Not only will we be able to compete in the Young Lions competition,
but we will also be able to gather more experience through the creative work
that’s being done by other countries.”
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