The report, which also contains brand research works and related stories, made a debut online in March 2014. The company said in a statement, “We have also received various enquiries from some of these countries as well, which was observed at a recent online evaluation of our activities. Reports were viewed and downloaded from our website and partnering organisation’s. “Every year, our organisation, a leading brand analysis and consulting firm select 50 top brands (companies) in Nigeria.
Our methodology has been on the quantitative analysis of these brands. This includes a special popularity survey, where respondents across major cities in Nigeria participated in the process.
We have worked with various other organisation in conducting the survey for credibility purposes.” The top brands for the year, according to the statement, are announced at the Brand Nigeria Leadership Forum, “a gathering of respected thought leaders, top chief executive officers and senior corporate decision makers in Nigeria, where we deliberate on enhancing the value of the Nigeria brand.
We have decided to use this platform and the reach to also promote the brand Nigeria and help in placing it among the top 20 globally. The last edition of the forum enjoyed full complement of the media, both print and electronic, local and globally.”
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