 |
|
L-R: Kola Oluborode, Trade Marketing Execution Manager, Joseph
Bodunrin, Regional Business Manager – West, Mrs. Janet Yemisi Akande, Director
Adeolu Cool Spot, Ibadan and Opeyemi Oluwalusi, Zonal Business Manager – West
at the Trade Launch of Ace Roots, an innovative herbal mix from the stables of
Nigerian Breweries Plc in Ibadan recently
|
Africa's brewing colossus, Nigerian Breweries Plc stormed
the ancient city of Ibadan recently with the Trade Launch/unveiling of its new
product, Ace Roots to traders, distributors, retailers, entertainment spot
operators and teeming consumers in the Ibadan, Oyo, Ogbomosho, Oshogbo,
Ilesha/Esa-Oke trade zone.
According to the company’s Zonal Business Manager – West,
Opeyemi Oluwalusi, Ace Roots is a product of painstaking research and response
to consumers’ retailers and distributors’ demands and the result of Nigerian
Breweries Plc’s in-depth consultations with critical stakeholders before its
intervention in the herbal mix section of the beverage drink market.
“At Nigerian Breweries Plc., we love to respond to
consumers’ demands. You will bear me witness that your feedback from consumers
and critical stakeholders have continued to play critical roles in our decision
making process. When our competitor came up with her brand sometimes last year
and stakeholders like you and our teeming consumers started asking when is
Nigerian Breweries going to come out with her own brand of herbal mixture
drink? We responded by appealing to you
to exercise patience as we need time to carry our proper research and consultation
with you (retailers, distributors), including teeming consumers and other
critical stakeholders before we can make a decision. The result of that
painstaking research and consultation is what we are launching and unveiling to
you here today – Ace Roots,” he said.
Speaking further in his illuminating presentation to the
tumultuous crowd of traders, retailers, bar operators, distributors and
consumers that thronged the Ibadan Civic Centre venue of the Trade Launch in
Idi-Ape area of the sprawling ancient Yoruba city; Oluwalusi stated that Ace
Roots is produced with the, wellbeing and welfare of the consumer in mind.
“Ace Roots takes the health, wellbeing and even the pocket
of the consumer into serious consideration before it debuts. The herbal mix
comes with the lowest sugar content in the Nigerian market today. Whereas there
are herbal mixtures with as much as five cubes of sugar, Ace Roots has very low
sugar content of just one cube of sugar. Aside this, Ace Roots is made with
actual herbal juice extract from age-long roots, leaves and herbs. It’s
alcoholic content is moderated at 6%, that’s a little higher than lager beer
and slightly lower than stout beer beverages. More importantly, Ace Roots is
entering the market with great value that takes the consumers’ purse into
serious consideration. I can assure you that Ace Roots will not bore holes into
your pockets,” he assured.
Oluwalusi explained to the ecstatic crowd that Ace Roots,
like many of its predecessors from the stable of Nigerian Breweries Plc has
come to’ change the game for nightlife, especially for the bitters/herbal mix
section of beverage industry. Of course, the in-thing will be for consumers to
‘change their game to low sugar’,” he said.
He espoused the rich herbal content of Ace Roots to include:
kolanut, ginger roots, chilli pepper, sweet orange, bitter orange, ginseng
roots, cocoa bean, ASPARTNE plus seven other fruits, spice and herbs.
The event which took place inside cozy halls of the Ibadan
civic teeming distributors and retailers in attendance officially introduce the
latest innovative beverage drink from the rich brand portfolio of the brewing
giant to
It will be recalled that Ace Roots debuts in Lagos at a
coporate launch which held at the Havens Event Centre, GRA, Ikeja, Lagos
recently. While introducing the new brand to distributors, retailers and
consumers who thronged the venue for the event, the company’s Marketing
Director, Walter Drenth, stated that “Ace Roots symbolises a call to action for
everyone; customers and consumers to go back to their roots of true African
herbs, fruits and spice extracts with low sugar. It’s a great innovation, one
that we at Nigerian Breweries are very proud of, and we are confident our young
and vibrant consumers will appreciate this game changing brand.”
0 comments:
Post a Comment