At a time most consumers are shifting their attention to healthy drinks as against carbonated or caffeinated ones, Black Energy Drink, is coming to compete with the likes of Power Horse, London Best, Red Bull, Spark, Monstar, Bullet and Hippo among others. Currently, Black En-ergy Drink from the stable of FoodCare is present in 39 countries.
Checks revealed that in Poland, for instance, Black Energy Drink maintains its leadership in the energy drinks market. For over a year, the brand has been ahead of the competition in terms of the number of drinks sold. Experts attributed the increase in popularity and sales to extensive advertising activities carried out almost incessantly throughout the year.
Though FoodCare will be taking advantage of the country’s huge population to sell the brand, the growing apathy towards energy drinks and a warning from the National Agency for Food and Drugs Administration and Control may be a hard nut for Black Energy Drink to crack. NAFDAC had raised the alarm over the proliferation of energy drinks in the country.
Noting that the influx of the so-called energy beverages in various flavours into the country had become worrisome, NAFDAC posted a message on its official Facebook page, warning consumers of such drinks – presumed to be designed for athletes and individuals, who want an extra energy kick – that they were being deceived into taking high levels of a stimulant known as caffeine.
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