Media
and marketing Communications Company, BHM Group has announced the
appointment of Mr. Femi Falodun as Chief Operating Officer of ID Africa,
its new specialist Digital Marketing firm. Mr. Falodun comes into the
role in a management reorganization, which aims to position the BHM
Group for the next stage of its growth.
ID Africa, is a digital and content marketing agency combining
cutting edge technology and creative strategies to help individuals and
organisations grow their influence and revenue online with optimal
effectiveness.
Femi Falodun, prior to assuming the role of COO was Head of the
digital department of BlackHouse Media where he oversaw the expansion of
the department from a Client Service unit to a Digital Service platform
offering a full-service Digital Marketing package. ID Africa as the
successor to BHM Digital, will be overseen by Mr. Falodun in this new
role from where he will report to BHM Group CEO Ayeni Adekunle.
Ayeni who founded BHM in 2007 says the move is the first in a line of
improvements to the management structure of the BHM Group as it
continues its expansion.
According to him, this is a demonstration of commitment of the BHM
Group to building and developing talent and fostering a close-knit team
atmosphere by promoting from within.
He said, “This is part of a long-term strategy to ensure that ID
Africa continues to grow and evolve in a dynamic environment by
positioning ourselves for the future and ensuring that even without my
direct input, clients and investors retain the utmost confidence in the
ability of the agency to continue getting results and creating value.”
Mr. Falodun moved to BHM after over five years in Marketing and
branch operations at Zenith Bank PLC. He quickly established a
reputation at BHM as a Digital Media expert with special interests in
PR, Digital marketing, Content marketing, Social Media strategy,
Corporate Communications and Brand Management while serving as the
Digital Team Lead. In this role, he developed digital strategies and
executed PR and Communication projects for a number of notable clients
including Star Lager, Gulder, Fayrouz, Viacom International Media
Networks, Heineken, Etisalat, Interswitch and the Nigerian Entertainment
Conference amongst others.
I
n his new role as COO of ID Africa, Mr. Falodun will oversee the
management of digital assets and campaigns of the BHM Group and he will
oversee management interfacing between the constituent companies of the
BHM Group.
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