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APRA 2015: PR experts x-ray industry’s challenges prospects


As African communications experts gather in Yaoundé this year for the 27th edition of the African Public Relations Association (APRA) conference, wide ranging issues affecting the continents commutation outlook are expected to be discussed.

Themed ‘Africa Trending: Contemporary Challenges, Opportunities in Reputation and Crisis Management’, the conference, will parades speakers and facilitators from all over Africa, Europe, Asia and North America, who will speak on diverse topics as Global Tendencies in the PR Industry, Developing a Communications Strategy, Reputation Management, Effective Internal Communications/Employer Branding, Leadership & Communication as well as Crisis Communication Theory, Case Study and a group crisis simulation exercise.

The conference will hold from May 12-14, 2015 in Yaoundé, Cameroon and at the same time the APRA will celebrate its 40th anniversary Speakers will include, the Deputy Chairperson, African Union Commission, Mr. Erastus Mwencha, Cameroonian Minister of Communications, Mr. Issa Tchiroma Bakary, who will deliver the keynote address anda leading international public relations and public affairs professional and former Global President of the International Public Relations Association (IPRA) Dr. Roger Hayes.

Also speaking at the conference is Jeremy Galbraith who is ranked among the top 20 influential professionals in the PR field. Jeremy has spent the past 20 years helping leading companies, organisations, CEOs, Presidents, Prime Ministers and regulators position themselves with almost every type of stakeholder as well as manage critical issues.

Jean-Léopold Schuybroek is the Founder and Honorary Chairman of the Interel Group, which is a fully integrated, international consultancy specializing in strategic communications, public affairs and association management.
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