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| Kelechi Nwosu |
President-elect Muhammadu Buhari should review the national
communication architecture to re-ignite the Nigerian brand project, according
to Association of Advertising Agencies of Nigeria (AAAN) President, Kelechi
Nwosu.
He congratulated Buhari for winning the ballot and commended
President Goodluck Jonathan for conceding defeat, which doused tension and
boosted confidence in the future of democracy in Nigeria.
With the election now over, he said, it would be ideal for
the incoming government to engage the support of certified professionals to
project the immense potentials of the Nigerian brand.
Nwosu urged Buhari to re-configure the national
communication apparatus to provide impetus for a robust economy, promote national
re-orientation, inspire innovation, entrepreneurship, and create choice.
He asked Buhari to pursue local content, affirmation policy,
and allow experienced professionals run government communication to avoid the
lack of public support of certain policies of the Jonathan administration.
“The AAAN would wish to propose nation building initiatives
to the incoming government such as National Re-orientation Project.
“Nigeria needs a re-orientation project that will build
civic pride, promote ethical values and get Nigerians believing in Nigeria and
her assets.
“A corollary to this is to ensure that Nigerians begin to
appreciate and support made in Nigeria products and brands,” Nwosu stressed.
He suggested that the incoming government should create a
plan to inspire innovation, enable industry, reward productivity to make
Nigeria a progressive and competitive economy.
“This will provide the opportunity to grow many dynamic and
respected Nigerian brands. Advertising is a critical tool in this regard
because we help create choices that fuel the economy and even the polity.”
“We will also strongly recommend a local content and
affirmative policy that allows Nigerian professionals to do better business in
Nigeria.
“We should moderate our consumerism which drives importation
and stop fueling other economies.”
Nwosu implored Buhari to deploy professional communication
and better standards at all levels and departments of government and in dealing
with external partners.
He reiterated that advertising laws and regulations which
allow only organisations licensed by the Advertising Practitioners Council of
Nigeria (APCON) to practise advertising in the country.
“We would strongly urge government to uphold the APCON laws
and regulations in this regard.
“We at AAAN wish you and your team well and will continue to
provide our support as branding experts and communication specialists in ways
that will expand and deepen the peace and prosperity of … Nigeria.”
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