Story by Oluwagbenga Bankole
Omo, Nigeria’s top detergent brand for over fifty years, is
embarking on the ultimate showdown challenge on streets across major cities in
the country to prove that it in fact removes the toughest stains in just one
wash.
At these “Wash Demos”, members of the public will be invited
to participate in the challenge and also express their observations as Omo Fast
Action detergent goes head to head with competition to settle once and for all
which brand is the fastest tough stain remover.
Sarah Adoki, Unilever Nigeria’s Brand Manager for Omo said
that the challenge will provide a firsthand experience for the public and help
obtain vital and immediate feedback on the cleaning power of Omo Fast Action.
She also said that; “anyone can come out with a product and make all sorts of
claims about its capabilities. At Omo, we know and believe in the product we
have and by staging these Challenges, we present the evidence of Omo Fast
Action’s cleaning power to the public and let them pass their verdict.”
To add pizazz to these Washes, Omo’s celebrity ambassadors
and Nollywood stars – Funke Akindele, Chioma Chukwuka-Akpotha and Ali Nuhu are
billed to act as Masters of Ceremony (MC) and help feel the pulse of the people
at select locations. Beyond the thrill factor, these celebrities literally lay
their reputation on the line when they tell their admiring public what products
can best meet their needs.
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