 | |||
|
A statement further states that the company is an acclaimed provider of “unique and in-depth view into diverse behaviors and attitudes that shape the diversity of the African consumer.”
According to a statement released by the company, Lampe is described as an “accomplished leader from Nigeria with more than 25 years’ experience gained in top consumer goods and telecommunications companies across West and East Africa.” He will be based in Lagos, leading Nielsen’s West African operations with a population of about 340 million people spread over 5 million square kilometre land mass.
Lampe who is a fellow of APCON will lead the teams in the region to provide the business with strategic knowledge and insights on building brands, optimising retail performance and delivering sustainable growth in the dynamic and emerging West African markets..
Prior to his appointment, Lampe was Africa Marketing Director, Family Nutrition at GlaxoSmithKline Consumer Healthcare PLC (GSK). In that role, he was responsible for the development and execution of commercial strategy and projects, with shared P&L accountability across markets in Sub-Saharan Africa.
Until recently, he was Marketing Director at Nutricima Limited, a member of the PZ Cusson Group, and Marketing Director-Segments at Zain Nigeria, Marketing Director, Cadbury East and Central Africa.
Multilingual West Afica speaks English, French, Arabic and about 15 other major languages, comprising 18 countries of Benin, Burkina Faso, the Island of Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, the Island of Saint Helena, Senegal, Sierra Leone, Sao Tome and Principe and Togo.
0 comments:
Post a Comment